Wednesday, March 25, 2015


Welcome to the third instalment of our designer profile series, where we get to know our designers a little better (you can read previous posts here and here). This week we're chatting to David Moreland!

Before joining the team as a contributing product and furniture designer in 2014, David had developed a career primarily in furniture design. As well as designing for the Citta Design brand, he also runs his own namesake brand of furniture and lighting. We caught up with him for some insight into his inspiration and how he started out in the creative field.

Where & how did you begin your career in design? 
After gaining a 3D design degree from Unitec, I worked for David Trubridge for 3 years building all of his steam bent furniture. It was during this time that I developed my Framed range, which is still in production today. I then worked for Simon James Design for 8 years as a designer and production manager. I started up my own brand about 6 years ago, which features an expanding range of furniture and lighting.

Who or what inspires you?
Designers : Donald Judd, Ronan & Erwan Bouroullec, Patricia Urquiola, Barber Osgerby, GamFratesi, Scholten & Baijings.

Musicians: Hanni El Khatib, The Black Keys, Parquet Courts, White Denim, Django Django, Tame Impala, Electric Wire Hustle.

What does a typical day at work involve for you?
Designing anything from mirrors and plates to lights and sofas. This includes getting everything sampled and production ready, which can be easier said than done!

What’s your favourite piece or design from the winter 2015 collection?
I’m a big fan of the Cotton Velvet Quilt, in Rose.

What does 'chic' mean for you?
Charlotte Gainsbourg!

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