Wednesday, April 1, 2015

{ Downloadable Designs }

Happy April everyone! This month we are sharing our beautiful hand painted Noir design. Enjoy!

Click to download Noir for Desktop | Tablet | Smart phone


Welcome to the fourth part of our designer profile series (you can read previous posts here, here and here). Today we are chatting with Julia Fong! 

Coming from a background in fine art, garment construction and fashion design, Julia joined the Citta Design team in 2014 as a clothing designer. She has played a major role in the creation of our exciting womenswear collection this season and has worked her pattern-making magic to create some perfectly fitted pieces that we can’t wait to get our hands on! We had a chance to catch up with her to talk about her design process, inspiration and how she started out in the creative field.

Where/how did you begin your career in design?
I gained a Bachelor of Fine Art which served as a good base for me to get into the creative field. From there I trained in pattern-making and garment construction, and then had many years working in the industry training with designer Marilyn Sainty.

Who or what inspires you?
It can start quite abstractly – a composition and balance of shapes, textures and colours. Then I start picturing how it fits and hangs on a body. When you are inspired and connecting with a particular city like we do each season at Citta Design then those cultural cues also manifest themselves in the design.

What does a typical day at work involve for you?
During the design stage I am often in my workroom sketching in my book and cutting up shapes in fabric. Other parts of my day involve collaborating with the designers and buying team and organising for garments to be put into production.

What’s your favourite piece or design from the winter 2015 collection?
I do have a few but if I had to pick one it would be the Classic Merino Blazer because I worked really hard on it to get it to fit just right. It also services my need for a smart and comfy jacket that I can fold up in my travel bag and it comes out still looking good at the other end!

What does 'chic' mean for you?
When I think of 'chic' I think of understated elegance. But it’s not just the about the clothes, it’s also an attitude that exudes confidence and metaphorically owning what you wear.

Monday, March 30, 2015

{ Work in Progress }

It's interesting looking back at my design journal and seeing the things that sparked ideas when we were designing our Winter 2015 Deco Deco collection (in stores now). Because of the art deco and African influences in our design brief there was a strong geometric theme going on for us at the time. I remember loving this fashion shot I came across in a Vogue magazine (above left), with the strong black arrow pattern on the sheer fabric. I think that may have been the seed that grew into the Arrow painting I created when later I sat down with ink and brush and started playing...

When it came time to actually apply the design to products, there was a whole new set of challenges to overcome. Was it going to be possible to translate the inky hand painted look successfully? Depending on the method of production for various products we had to look at it in different ways. For example, the design had to be completely simplified for going onto the knitted cotton scarves and throw, and for the canvas bags we could only use the design as a totally black one colour pattern without the tonality of the original design. However, on the screen-printed cushion, bed linen and umbrellas we were able to duplicate the original artwork pretty much exactly. This is how it goes working across various mediums!

These are some of my favourite products that ended up featuring this design:

~ Amy

Friday, March 27, 2015

{ Inspired by }

Chanel was hugely influential in the Parisian fashion and style scene in the 1920's.....and she has also been very influential in our Paris, Deco:Deco collection!
We all know about her famous style, but here are three interesting facts you may not know about her:

  • Her influence knew no bounds: on holiday on a cruise, she accidentally got sunburned and upon retuning to Paris, everyone started copying her look, even though up until this point being tanned was not at all fashionable.
  • She was one of the first people to use celebrities to promote her designs; a common practice today.
  • Up until the 1920's, black was a colour reserved for funerals and ladies in mourning. In 1926 Coco Chanel included a short black dress in a collection that was published in American Vogue - instantly, black became fashionable.

A quote from Chanel that we think is relevant to everyone, including our brand:

 "In order to be irreplaceable, one must always be different"

Thursday, March 26, 2015

{ Colour of the Week }

I've noticed a bit of a colour theme happening on my desk lately - so many lilac things! We are loving this pretty hue from the Paris colour palette especially when paired with gold foil, as pictured above on the cover of our retail catalogue which will be sent out really soon! 

Sarah x

Wednesday, March 25, 2015


Welcome to the third instalment of our designer profile series, where we get to know our designers a little better (you can read previous posts here and here). This week we're chatting to David Moreland!

Before joining the team as a contributing product and furniture designer in 2014, David had developed a career primarily in furniture design. As well as designing for the Citta Design brand, he also runs his own namesake brand of furniture and lighting. We caught up with him for some insight into his inspiration and how he started out in the creative field.

Where & how did you begin your career in design? 
After gaining a 3D design degree from Unitec, I worked for David Trubridge for 3 years building all of his steam bent furniture. It was during this time that I developed my Framed range, which is still in production today. I then worked for Simon James Design for 8 years as a designer and production manager. I started up my own brand about 6 years ago, which features an expanding range of furniture and lighting.

Who or what inspires you?
Designers : Donald Judd, Ronan & Erwan Bouroullec, Patricia Urquiola, Barber Osgerby, GamFratesi, Scholten & Baijings.

Musicians: Hanni El Khatib, The Black Keys, Parquet Courts, White Denim, Django Django, Tame Impala, Electric Wire Hustle.

What does a typical day at work involve for you?
Designing anything from mirrors and plates to lights and sofas. This includes getting everything sampled and production ready, which can be easier said than done!

What’s your favourite piece or design from the winter 2015 collection?
I’m a big fan of the Cotton Velvet Quilt, in Rose.

What does 'chic' mean for you?
Charlotte Gainsbourg!