Thursday, August 30, 2012

Meet the Sloane

With the recent Olympics, London has been on everyones radar. It just so happens that our next winter range is being inspired by this great city too!
We have created a series of moodboards that reflect the characters who inspire the collection.  First up we have 'The Sloane'.

The Sloane is the fashion conscious, young, upper-middle-class woman (or man) living in the more expensive parts of West London.
She is generally public school educated, and her most popular university choices are Oxford, Bristol or Edinburgh.
Her family own homes both in London and the country.
In the late 90's the Sloane would not be seen without her pastel pashmina!

When we picture the Sloane, we think: sharp and chic, cream and gold, neutral knits, city style, expensive fabrics and metallics.

Stay tuned for our next character: The Eccentric.

No comments:

Post a Comment