Monday, June 11, 2012

Storyboarding


I thought you might like a peek at the storyboard we have created for our upcoming summer 2012/13 range.
We create boards like this every season to give us an overall vision of how our collection is coming together - it highlights any gaps we have, and draws attention to product which sits out on a limb. At its height, the storyboard can stretch across a third of a wall, as we add to and remove product. The storyboard is a constantly evolving entity and only comes down once the catalogue for the collection goes to print.


Posted by Carina /  Citta Design team.

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