Monday, February 14, 2011

Behind the Scenes Winter 2011 New York Stories Photoshoot

Our winter 2011 photoshoot took place over one warm, wet week, setting the scene perfectly for a winter season.
The aim was to create a series of window displays and a sneek peek into a New York style apartment.

Paint can, brushes & paint tubes help show off the SoHo ceramic range:


The tea towel display with pavlova, meringues, strawberries & cherries made for a tasty mid-morning treat:



Our lovely stylist Anna makes a few adjustments:




So glamorous!
We spent hours making the bauble chandelier at work. During transportation to the photoshoot it became a tangled mess. Luckily for us it still looked pretty, and added a touch of  'bling' to our photo:


A stack of cushions carefully held in a mannequins arms. The corrugated iron wall in the apartment was the perfect backdrop for a slightly grungy look for our 'Cultural & Stylistic Diversity' display:


Anna gets in between the camera to adjust, adjust & adjust again!:


Bedroom set up one:


Shot list & inspiration pictures:


No matter how organised we are the apartments and houses we hire always become a bomb site, as this photo clearly shows. Every spare inch of space is used:


Teresa orders lunch - authentic New York Pizza delivered on a segway!


Bedroom set up two. Before:


And after:



Kevin, our friendly photographer:


The nosy neighbourhood cat. We tried to get him into a few shots, but he wouldn't stay put:


Setting up for the kitchen shot:


Our model on set:


The living room prior to set up:


During set up:


And after. We had to clear the entire space then position all of our product to create a realistic living room :


Delicious cupcake props from the Little Cake Kitchen. They served us well for afternoon tea :


The beginning stages of our paper napkin set up. We have quite a large napkin range and wanted to display the entire range in a fun way. We folded the napkins into triangles and created flowers with cupcake centers:

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